60 for 60 Pilot: $60 per qualified lead for 60 days
A focused outbound pilot for B2B teams that want to test Gasimo before committing to a larger engagement. We validate your ICP, run a tight outbound motion, and qualify real commercial conversations.
No bloated retainer. No vague activity billing. Just a simple pilot built around qualified leads, founder time protection, and clear market signal. A one-time $600 setup fee covers strategy, list setup, messaging, and campaign infrastructure. Prospect data and enrichment run on a separate $99/month Apollo subscription billed directly to you, so tooling costs stay transparent and predictable. All fees are exclusive of GST.
A cleaner way to test outbound
The 60 for 60 pilot is designed for teams that want proof before scaling spend.
What you pay for
- $60 per accepted qualified lead
- $600 one-time setup fee, covering ICP and offer review, campaign strategy, prospect-list setup, messaging, and campaign infrastructure
- $99/month Apollo subscription, billed separately to you, for prospect data, contact discovery, and enrichment
- 60-day pilot window
- Qualified replies and conversations, not random activity
- All fees exclusive of GST, with no hidden activity billing beyond the above
What we prove
- Whether your ICP is reachable
- Whether your offer creates response-worthy interest
- Which buyer segment responds best
- Which message wedge deserves scale
- Whether a larger outbound motion is worth building
Minimum 6 SQL guarantee, or you get an additional 60 days
If the pilot generates fewer than 6 agreed qualified leads in the 60-day window, we run an additional 60 days at no extra setup or campaign-management fee until the minimum is met. The $60 per-lead success fee and the Apollo subscription continue to apply during the extension.
Who this pilot is for
The pilot works best when the offer is real, the buyer is targetable, and the team can move quickly when signal appears.
Best-fit companies
- B2B SaaS companies
- AI SaaS and vertical SaaS teams
- Service businesses selling high-ticket offers
- Design, tech, GTM, and consulting agencies
- Founders testing a new ICP or geography
- Teams entering the US, UK, Europe, or global B2B markets
You should already have
- A clear offer or service
- A defined target buyer or strong hypothesis
- Some proof, case study, demo, or credibility asset
- Capacity to respond to qualified interest quickly
- Willingness to iterate messaging and ICP based on signal
Not a fit if you want: mass spam, instant deals without iteration, pure appointment-setting with no qualification, or someone to fully close customers for you.
What counts as a qualified lead?
Not every reply counts. A qualified lead must show fit, relevance, and a credible next step. The pilot isn't built around spam volume. We'd rather work with a smaller, sharper list than burn trust with broad outreach, and your team should spend time on real commercial threads, not weak replies passed too early.
Qualified lead standard
- The account matches the agreed ICP
- The person has relevance to the buying decision
- The reply shows business interest or a valid next step
- The conversation can progress toward a call, demo, review, pilot, or internal intro
- There is no obvious mismatch in geography, company type, budget context, or use case
What does not count
- Auto-replies
- Polite “not interested” replies
- Wrong-fit accounts
- Recruiters, vendors, or irrelevant contacts
- Generic engagement without commercial relevance
- Replies that cannot reasonably move toward a business conversation
How the 60-day pilot works
We keep the motion simple and focused: choose the wedge, launch cleanly, qualify signal, and scale only if it works.
Phase 1: Setup and diagnosis
- Offer and ICP review
- Buyer segment selection
- Proof and positioning review
- Outbound wedge selection
- Data and tooling requirements finalized
Phase 2: Campaign launch
- List building and filtering
- Message writing and approval
- LinkedIn and/or email execution
- Follow-up management
- Reply monitoring and qualification
Phase 3: Signal refinement
- Daily or regular reply review
- Message angle iteration
- ICP tightening based on response quality
- Positive replies moved toward next step
- Weak-fit signal filtered out before handoff
Phase 4: Scale decision
- Review qualified leads generated
- Identify best-performing buyer segment
- Decide whether to continue, expand, or pause
- Convert pilot learning into a repeatable outbound system
What you handle
We run diagnosis, strategy, execution, and qualification across all four phases above. Here is what stays on your side.
- Fast approvals on ICP and messaging
- Offer and proof inputs
- Founder-led calls, demos, proposals, and closing
- Feedback on lead quality and commercial outcomes
Common questions
Is this pay-per-lead?
Yes, plus a one-time $600 setup fee and a separate $99/month Apollo subscription for prospect data and enrichment. The pilot is priced at $60 per accepted qualified lead during the 60-day pilot window, with a minimum 6 SQL guarantee: if we fall short, we run an additional 60 days at no extra setup fee. All fees are exclusive of GST.
Do all replies count as leads?
No. Only qualified leads count. The account, buyer, interest level, and next step must match the agreed qualification standard.
Do you guarantee revenue?
No. The guarantee covers a minimum of 6 qualified leads, not revenue. We create qualified conversations and early commercial momentum. Your team owns calls, demos, proposals, negotiation, and close.
What happens if you miss the 6 SQL minimum?
We run an additional 60 days until the minimum 6 qualified leads is met, with no additional setup or campaign-management fee. The $60 per-lead success fee and the Apollo subscription continue to apply during the extension; the one-time setup fee is not charged again.
Who pays for tools and data?
The $600 setup fee covers ICP and offer review, campaign strategy, prospect-list setup, messaging, and campaign infrastructure. Ongoing prospect data, contact discovery, and enrichment run through a separate $99/month Apollo subscription, billed directly to you. This keeps tooling costs transparent and predictable, with no surprise per-actuals billing.
What is the Apollo subscription?
It is a $99/month third-party subscription that powers prospect database access, contact discovery, lead enrichment, and email and phone-number credits for the pilot. It is billed separately by Apollo directly to you, and is not included in the $600 setup fee or the $60 per-lead success fee.
Can this work for services?
Yes, if the service has a clear buyer, clear commercial value, and enough proof to support outbound.
What if we are not a fit?
We will tell you. It is better to decline a weak campaign than run outbound that should not be run.
What happens after the pilot ends?
If signal is strong, we help you scale into a larger system such as the Reply Engine or Meeting Engine. If not, you walk away with clear answers on ICP and channel fit, no further commitment.
Apply for the 60 for 60 pilot
Share the basics. If there is a fit, we will suggest the cleanest pilot approach.
If you prefer email, send details to connect@gasimo.org.
Ready to test outbound without a bloated retainer?
Apply for the 60 for 60 pilot. If your offer, ICP, and timing are right, we will help you test the market with a cleaner outbound motion, backed by a minimum 6 SQL guarantee.
We work with a small number of right-fit companies at a time.