Outbound that creates accepted SQLs with supply chain and distribution buyers
If you sell AI SaaS to distributors, wholesalers, import-export businesses, procurement teams, or operations leaders, Gasimo helps you generate sales-ready conversations through focused outbound.
This is not generic appointment setting. It’s a category-specific outbound motion built for trust-heavy B2B sales, where the right wedge, the right buyer, and the right qualification standard matter from the first message.
Why outbound fails in supply chain and distribution, even when the product is good
Founders in this category usually know the pain exists. The hard part is getting into serious commercial conversations with the right buyers, without burning brand trust or founder time.
What founders keep seeing
- Agencies selling activity, then passing weak leads
- Generic “AI automation” messaging that gets ignored
- Wrong buyer routing (wrong role, wrong seniority, wrong department)
- Replies handed to founders too early
Why it breaks here
- Messaging is too broad
- Value is not tied to margin, planning, operations, or speed
- Buyers are trust-heavy and hate hype
- Qualification is weak, so pipeline looks “busy” but doesn’t progress
This page is for you if
You sell into
- Supply chain and distribution operations
- Procurement and planning teams
- Inventory visibility and order management workflows
- Wholesale, trade, and import-export coordination
And you want
- Accepted SQLs, not random replies
- A repeatable outbound wedge that compounds
- Buyer-correct conversations tied to commercial pain
- Founder time protected from weak-lead triage
Quick qualifier: if your buyer is targetable and your product has a clear commercial ROI story, this motion is usually a strong fit.
We optimize for accepted SQLs, not vanity leads
An accepted SQL is not just a reply. It’s a sales-ready commercial thread you can progress founder-led.
Accepted SQL definition
- The account fits the agreed ICP
- The contact is commercially relevant
- There is real business interest
- A live discovery/demo/commercial discussion is happening
- The opportunity is ready for founder-led progression on your side
Checklist (so you know what you’re paying for)
- Clear relevance: they actually own the workflow
- Clear pain: they acknowledge the operational issue
- Clear next step: call, demo, evaluation, or internal intro
- No obvious mismatch (wrong org type, wrong geo, wrong workflow)
What we handle, so you don’t waste cycles
We run the outbound motion up to accepted SQL generation and early commercial momentum. You own demos, proposals, negotiation, and close.
We handle
- Fit and offer understanding
- Category wedge selection
- ICP shaping and account selection
- Outbound messaging and execution
- Reply handling and qualification
- Movement to accepted SQL
You handle
- 45–60 minutes to align wedge and ICP
- 30 minutes to approve first message set
- Founder-led discovery and close after SQL handoff
We do not pass threads early. You only step in when the conversation is sales-ready.
Why this works better than generic lead gen
| Generic outbound | Gasimo’s approach |
|---|---|
| Sells activity and volume | Optimizes for accepted SQLs |
| Broad targeting | Wedge-led targeting and buyer routing |
| Generic AI messaging | Commercial language ops teams respond to |
| Passes replies too early | Qualifies before handoff |
The wedge angles ops buyers actually respond to
These buyers buy when commercial pain is clear: margin, service levels, working capital, throughput, and speed.
Commercial movements that convert
- Planning inefficiency and forecast error
- Stock mismatch and inventory distortion
- Delayed procurement decisions
- Revenue leakage and margin compression
- Workflow fragmentation across teams and tools
- Operational visibility gaps across distribution
Example message hooks (use these even if you never hire us)
- “Are you still doing demand planning across spreadsheets plus ERP exports?”
- “Where do stockouts show up first: DC, distributor, or retail?”
- “If forecast error dropped by 10%, what breaks less?”
- “What’s your biggest leakage: claims, fill rate, dead stock, or lead-time variability?”
Prosessed
From broad outbound to a supply-chain wedge that produced accepted SQLs.
What changed
- Wedge tightened around a buyer-owned operational pain
- ICP rebuilt around accounts with clear ROI triggers
- Messaging rewritten into operational and commercial language
- Qualification tightened so founder time went only to sales-ready threads
Outcome (replace placeholders later)
- First accepted SQL in: {X days}
- Accepted SQLs in 60 days: {Y}
- Discovery or evaluation conversations started: {Z}
- Founder time saved vs weak-lead triage: {N hours/week}
Anonymized for confidentiality. Reference call available on request.
Start with a pilot, not a bloated retainer
We start with a fit call. If there is a fit, we start with a focused pilot and expand only if the pilot proves itself.
60 for 60 Pilot
$60 per lead for 60 days.
- You invest in scraping, lead data, and outbound tools directly
- No hidden costs, no vague activity billing
- A focused 60-day push toward qualified commercial conversations
What happens on the fit call
- What you sell and who you sell to
- Whether your motion is trust-heavy or speed-led
- Whether outbound is likely to work for your buyer and wedge
- Whether founder involvement is available
- Timing and pilot readiness
If the fit is weak, we will tell you. We would rather decline than run a campaign that shouldn’t be run.
Common questions
Do you work with AI SaaS companies?
Yes. Gasimo works with AI SaaS. This page is specifically for AI SaaS selling into supply chain, distribution, wholesale, procurement, and operations-heavy businesses.
Do you generate leads or accepted SQLs?
Accepted SQLs. Sales-ready commercial conversations, not random lead volume.
Do you close the deals too?
No. Our responsibility stops at accepted SQL generation and early commercial momentum. Your team owns demos, proposals, negotiation, and close.
Do you fund the tools?
No. In the cleaner version of the model, clients fund scraping, enrichment, and outbound tools directly.
What if our market is very niche?
Niche often performs better when ICP is targetable and the commercial wedge is clear.
What if we aren’t ready?
We’ll tell you on the fit call. We would rather decline than run a campaign that shouldn’t be run.
See if your product fits the playbook
This is a diagnostic. If there’s a fit, we’ll suggest the cleanest pilot approach.
If you prefer email, send details to connect@gasimo.org.
If you sell AI SaaS into supply chain or distribution, let’s see if this playbook fits
If your product solves a real operational problem, we can help you create accepted SQLs through a cleaner, sharper commercial motion.
We work with a small number of right-fit companies at a time.